Are you looking to make a change in your Amazon product category? If so, you must understand how to change product category on Amazon.
In this article, we tackle the reasons why you would want to change your product category and go step-by-step through the three ways how to change product category on Amazon. So let’s learn together and improve your skills as Amazon sellers!
Table of Contents
Why Do I Need to Change My Product Category?
Product categories are an important part of the Amazon marketplace. They help shoppers find what they’re looking for and allow sellers to showcase their products in the right context.
Here are some reasons why you should change the Amazon product category for your listing.
Product Is in the Wrong Category
When a product is placed in an incorrect category on Amazon, it can confuse shoppers and make it more difficult for them to find your item.
For example, if you sell clothing but your items appear under electronics instead of apparel and accessories, potential buyers may not even know that your products exist. This can result in fewer sales and lower profits.
Product Would Be More Discoverable in Another Category
By placing your product into a better category on Amazon, you increase its visibility and make it easier for customers to find what they’re looking for.
If someone searches “women’s t-shirts” or “men’s jeans,” having those items listed correctly will ensure that they show up when people search relevant terms related to those products. This makes them much more likely to purchase from you.
You Want To Test Different Categories
In addition to ensuring accuracy with existing categories, changing product categories can also help you test different ones out as well.
Maybe there’s another similar category where customers might be searching. By moving some of your listings over there too (and seeing how they perform), you’ll get valuable insight into which one works best for each type of item that you’re selling!
How to Change Product Category on Amazon: Individual Listings
There are several approaches how to change Amazon product category. One way is to do it per individual listing. Here are the steps.
Log in to Amazon Seller Central
To begin the process of changing a product’s category on Amazon, you must first log into your Amazon Seller Central account. Once logged in, you will be able to access all of the tools necessary for making changes to your listings.
Identify Listing for Category Change
After logging into your account, you can identify which listing needs its category changed by searching through your products or navigating directly to the page where it is listed.
Once identified, click on “Edit Product Details” from the drop-down menu that appears when hovering over the product image.
Edit Product Listing
On this page, scroll down until you see a section labeled “Vital Info” and select “Change Category Type” from the drop-down menu located there. This will open up a new window with options for selecting different categories available on Amazon.
Choose Correct Categories
Be sure to double-check any changes made before saving them as incorrect categorization may result in issues with sales or delivery times due to incorrect placement within search results pages or other areas of Amazon’s website.
Additionally, some categories may require additional information such as UPCs or manufacturer information. Make sure these details have been added before submitting any changes if needed.
How to Change Product Category on Amazon: Bulk Upload
Are you looking for a way to quickly and easily change multiple categories in bulk? Here are the steps for editing multiple categories using the inventory loader.
Download a Browse Tree Guide
Before making any changes, it’s important to download the latest version of the Amazon Browse Tree Guide. This will provide an up-to-date list of the Amazon product category tree.
The Amazon Browse Tree Guide (BTG) is a comprehensive list of all categories and subcategories available on the Amazon marketplace. It provides sellers with an organized view of the entire product catalog, making it easier to find products that fit into specific categories.
The BTG also helps sellers determine which keywords are associated with each category, so they can optimize their listings for better visibility in search results.
To download the BTG, you will need to log into your Seller Central account and click on “Tools” from the top navigation bar. From there, select “Browse Tree Guide” from the drop-down menu.
On this page, you will be able to download either a CSV or XML version of the guide depending on your preference.
Once downloaded, you can open up these files in any spreadsheet program such as Microsoft Excel or Google Sheets for further analysis and organization.
(Source)
Find a Suitable Node Path
Once you have the guide, use it to find the category that best suits your product listings. Find the node path that is appropriate for your product.
Make sure that these match with what is listed in your inventory file before proceeding further.
Copy the Query
After finding a suitable node path for your product listing, copy its query string from the browse tree guide into Notepad or another text editor program such as TextEdit or Sublime Text Editor.
Add the Query to the Inventory File
Now open up your inventory file where you keep track of all products listed on Amazon. Add the copied query string next to each item’s current category information.
This will ensure that when uploading your updated inventory file later on, those items’ categories are changed accordingly during processing time by the Amazon Inventory Loader tool.
Upload Inventory File to Amazon Inventory Loader
Finally, once everything has been set up correctly within your inventory file; head over to Seller Central > Tools > Bulk Uploads > Manage Your Listings & Pricing page and select the ‘Upload Your Inventory File’ option under the ‘Inventory’ tab section.
Click the ‘Choose File’ button followed by selecting the edited inventory spreadsheet. Hit the ‘Upload’ button after reviewing the details.
How to Change Product Category on Amazon: Contacting Support
Changing the product category on Amazon can be a tricky process. If you’re unsure of how to do it, or if you’ve tried and failed, contacting support is your best option.
Here are the steps for doing so:
Log in to Seller Central
The first step is logging into your Amazon Seller Central account. This will give you access to all of the tools and resources available through Amazon that allow you to manage your listings and products.
Once logged in, navigate to the “Contact Us” page located at the bottom of any page within Seller Central.
Create a Case with Support
Once on this page, select “Create a case” from the list of options provided by Amazon Customer Service.
You will then need to provide information about what type of issue you are having (in this case changing product categories) as well as other relevant details such as which listing(s) require changes and why they need to be changed. Make a strong case about your product being in the wrong category.
Be sure to include any additional information that may help customer service understand your request better when creating this case.
Follow-up with Support
Once submitted, it can take up to 48 hours for customer service representatives from Amazon’s Marketplace team to respond with an update regarding their progress. It is important that during this period, you continue following up regularly until a resolution has been achieved. Otherwise, there could be delays in getting things resolved quickly due to a lack of communication between both parties involved in solving the problem at hand.
Conclusion
Ensuring your product listings are in the relevant category ensures maximum visibility. We’ve learned how to change product category on Amazon in three different ways: individual listing, bulk uploading, and contacting support.
Preparing all of the necessary information beforehand will help ensure that your request is processed quickly and efficiently. With careful planning and attention to detail, you can successfully change Amazon categories with ease.
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