Long-tail keywords are specific search phrases that help Amazon sellers reach buyers who are ready to make a purchase. For example, instead of targeting "running shoes", sellers can focus on phrases like "men’s waterproof trail running shoes size 11." These keywords have less competition, higher conversion rates, and lower ad costs.
Here’s what you’ll learn in this guide:
- Why long-tail keywords matter: They improve visibility and sales by targeting precise buyer intent.
- How to find them: Use Amazon’s search bar, competitor listings, keyword tools, and customer reviews.
- Where to use them: Optimize product titles, bullet points, and backend search terms.
- Tracking and improving results: Monitor metrics like CTR, conversions, and keyword performance.
Quick Start:
- Focus on one product.
- Use Amazon’s search bar to find 3–5 specific keywords.
- Add these keywords to your product title and bullet points.
- Monitor performance and adjust regularly.
Tools like FlatFilePro can simplify managing long-tail keywords across multiple listings, saving time and boosting results. Let’s dive in!
Long-Tail Keyword Advantages
Less Competition, Higher Visibility
Long-tail keywords can help Amazon sellers stand out in search results. Unlike broad terms that attract a flood of competitors, these specific phrases face far less competition. This makes it easier, especially for newer sellers, to gain visibility and rank higher.
Improved Conversion Rates
Long-tail keywords target buyers with clear intent. These shoppers know exactly what they’re looking for, which often leads to more sales.
Reduced Ad Costs
With fewer competitors bidding on long-tail keywords, the cost-per-click tends to be lower. This means sellers can stretch their ad budgets further and see a better return on investment. Tools like FlatFilePro make it simple to manage and track these keywords across your product catalog.
Finding Long-Tail Keywords
Tips for Using the Amazon Search Bar
The Amazon search bar can help you uncover long-tail keywords through its autocomplete feature. Simply type in your main product keyword and pause to see suggestions based on popular searches. For instance, typing "yoga mat" might bring up phrases like "yoga mat thick non slip 1/2 inch" or "yoga mat with alignment lines and carrying strap."
Here are some ways to make the most of this tool:
- Start with your main keyword and add each letter of the alphabet to see more options.
- Use modifiers like "with", "for", or "best" to refine your search.
- Pay attention to seasonal variations in suggestions.
- Keep track of frequently appearing phrases for better targeting.
Afterward, check competitor listings to expand your keyword list further.
Researching Competitors for Keywords
Top competitor listings are another great source for long-tail keywords. Focus on high-ranking listings, especially those with many reviews or a Best Seller badge. Key areas to examine include:
- Product titles: Look for combinations of features that stand out.
- Bullet points: Identify unique selling points or details.
- Descriptions: Note how they address customer concerns or needs.
- Enhanced A+ Content: Look for additional features or benefits highlighted here.
Tools like FlatFilePro can help you implement these keywords across your product listings while keeping your branding consistent.
Using Keyword Research Tools
Keyword tools can simplify and expand your research. They provide data on:
- Search volume trends over the past 12 months.
- Difficulty scores to gauge competition for specific terms.
- Related keyword suggestions to broaden your options.
- Seasonal patterns to identify timely opportunities.
Export your findings and organize them by relevance and search volume to streamline updates to your product listings.
Insights from Customer Reviews
Customer reviews are a goldmine for understanding how shoppers describe your product and what they value most. Focus on:
- Detailed reviews that mention specific features or benefits.
- Frequently used phrases that highlight common advantages.
- Typical use cases shared by customers.
- Questions in the Q&A section to identify recurring concerns.
For example, reviews for coffee makers often include phrases like "programmable coffee maker with thermal carafe and auto shut-off", which reflect specific customer needs and preferences.
Adding Keywords to Listings
Product Title Keywords
To make your product title work harder, start with your main long-tail keyword. Keep it clear, readable, and within Amazon’s rules:
- Put the primary long-tail keyword at the beginning
- Highlight key product features and specs
- Stay under 200 characters
- Use proper capitalization
Here’s a handy title formula:
[Primary Long-Tail Keyword] + [Brand] + [Key Feature 1] + [Key Feature 2] + [Material/Color/Size]
For example, instead of just "Yoga Mat", try something like: "Extra Thick Yoga Mat with Alignment Lines – 1/2 Inch NBR Exercise Mat with Carrying Strap, Non-Slip Workout Mat for Home Gym." Once your title is optimized, shift your focus to enhancing bullet points.
Bullet Point Keywords
Bullet points are perfect for blending long-tail keywords with product benefits. Each point should focus on one feature or advantage:
- Begin with the benefit, then explain the feature
- Include specific measurements or specs
- Solve common customer concerns
- Highlight what sets your product apart
Example:
Original Bullet Point: "Comfortable yoga mat"
Optimized Bullet Point: "Enhanced Comfort for Extended Workouts: Extra thick 1/2-inch premium NBR foam provides ultimate cushioning for knees and joints during extended yoga sessions and floor exercises."
After refining your bullet points, tackle your backend search terms to fill in any gaps.
Backend Search Terms
Backend search terms play a big role in improving visibility within Amazon’s search results. Building on your optimized title and bullet points, backend terms help ensure complete keyword coverage:
- Use the full 2,500-character limit
- Separate keywords with spaces, not commas
- Avoid duplicating title or bullet keywords; include alternative phrases and common misspellings
If you’re using FlatFilePro’s bulk editing tools, managing backend keywords across multiple listings becomes much easier, ensuring consistency throughout your catalog.
Pro Tip: Organize your keywords into groups based on:
- Product variations (sizes, colors, materials)
- Use cases (activities, occasions)
- Customer demographics (age groups, skill levels)
- Seasonal terms (e.g., summer yoga, winter workouts)
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Track and Improve Results
Performance Metrics
Keep an eye on how your long-tail keywords are performing by focusing on these key Amazon Seller Central metrics:
- Click-Through Rate (CTR): See how often shoppers click on your listing when it shows up in search results.
- Conversion Rate: Track the percentage of clicks that turn into actual sales.
- Search Term Impressions: Find out which keywords are boosting your product’s visibility.
- Sales Rank Changes: Watch how tweaking keywords affects your product’s Best Seller Rank (BSR).
FlatFilePro’s analytics dashboard makes it easier to monitor these metrics across your entire catalog. Use the insights to spot patterns and fine-tune your listings for better results.
Testing Keywords
Testing is key to keeping your listings effective. Try running controlled experiments like A/B tests to compare different keyword options in your product titles, bullet points, or backend search terms. Over time, analyze the results to figure out which keywords work best. Once you identify the top performers, update your listings to reflect these findings.
Keyword Updates
Regularly check performance reports to adjust your keywords. Add new keywords based on trends and remove those that aren’t delivering results. Staying on top of these updates ensures your listings remain competitive and relevant to buyer behavior. FlatFilePro’s bulk editing tools can help you quickly apply changes across multiple listings while keeping a record of all updates for future use.
How to Discover Long-Tail Keywords for Amazon Listings and …
FlatFilePro Keyword Tools
Handling long-tail keywords for multiple Amazon listings can be a tricky and time-consuming task. FlatFilePro simplifies this process with tools designed to make keyword management and tracking easier.
Bulk Keyword Updates
FlatFilePro’s bulk editing feature lets you update long-tail keywords across your entire product catalog in one go. No more manually editing each listing – update hundreds at once, which is especially useful during seasonal promotions or when adjusting for new market trends. The platform’s user-friendly interface allows you to modify product titles, bullet points, and backend search terms in bulk, syncing everything with a single click.
"This is the tool that powers our ops and analytics teams. We used to do everything manually, such a pain! Now we don’t have to think about anything and our listings update like magic!" – Jack Haldrup, Founder, Dr. Squatch
Keyword Change History
The built-in Reflection Engine keeps track of every change made to your listings. With this feature, you can monitor keyword updates and even roll back to earlier versions with just one click.
"Nifty bit of kit. Love that it saves all the changes my team makes across listings." – Keith Mander, Founder, Yuca Brands and Bagels.io
Multi-Market Keywords
For sellers managing listings in multiple Amazon marketplaces, FlatFilePro offers a solution for international keyword management. It ensures smooth synchronization of keywords across regions, keeping your listings optimized and consistent.
"With FlatFilePro, I’ve been able to streamline my Amazon listing process significantly. What used to take hours now takes just minutes. It’s a game-changer for my business." – Ian Sells, Founder, Million Dollar Sellers
The platform’s global tools help maintain keyword consistency while accounting for regional search habits and buyer preferences. This ensures your long-tail keyword strategy stays effective across all the markets you target.
Conclusion
Main Points
This guide has outlined the steps to effectively research and use long-tail keywords to improve visibility and drive conversions. These longer, more specific search terms offer clear advantages, such as reduced competition, higher rankings, better conversion rates, and lower costs. Sellers who use long-tail keywords can connect with buyers who are ready to purchase.
Success comes from a structured approach to keyword research and implementation. Using tools like the Amazon search bar, competitor listings, and customer reviews can help uncover long-tail keywords that align with buyer behavior. Incorporate these keywords into product titles, bullet points, and backend terms to increase your product’s visibility.
Here’s how you can get started right away:
Getting Started
- Start Small: Focus on one best-selling product and pick 3–5 relevant keywords using suggestions from the Amazon search bar.
- Optimize Strategically: Update your product title first since it has the most influence on Amazon’s search rankings. Place the most important keyword at the beginning of the title.
- Monitor and Adjust: After adding new keywords, track performance for 2–3 weeks. Look at metrics like click-through rates and conversion rates to assess the impact.
Consider using tools like FlatFilePro to simplify the process of implementing and monitoring keyword changes across your product catalog. This ensures consistent optimization across all listings.
Keep in mind, long-tail keyword optimization is not a one-and-done task. Regularly revisiting and updating your keyword strategy will help maintain and improve your visibility in Amazon’s marketplace.
