Troubleshooting Amazon Listings Not Showing Up

Are your Amazon listings not showing up? While this can be incredibly discouraging and disheartening for those just starting out on their Amazon journey, there is still hope.

In this article, we’ll take a look at troubleshooting steps when you encounter your Amazon listings not showing up. We take you through every possible scenario so you can narrow down the issue and quickly fix it.

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New Amazon Seller? Your Listing Might Not Show Up Right Away

Are you a new Amazon seller? This might be a reason for your Amazon listings not showing up in search results. It will take a few weeks before it ranks on its keywords.

Keyword Ranking Takes Time

When it comes to SEO, patience is key. It can take weeks or even months for your listing to appear in search results and gain traction with customers. This is because Amazon uses an algorithm to determine which listings appear first when shoppers type keywords into its search bar.

The algorithm takes many factors into account such as product reviews, pricing, shipping speed, and more when deciding which listings rank higher than others. As a result, it can take time for your listing to climb up the ranks and become visible in searches.

The Importance of Keyword Ranking

In order for customers to find your product on Amazon, they need to be able to use relevant keywords when searching for items like yours.

That means that keyword ranking plays an important role in getting potential buyers interested in what you have to offer. If they don’t see your product listed among the top few results after typing certain words into the search bar, chances are they won’t bother scrolling down any further and will move on to another item instead.

To increase visibility and make sure that shoppers come across your listing when searching for related products on Amazon, it pays off to optimize your listings to rank in relevant keywords.

amazon listings not showing up


Amazon Listings Not Showing Up? Check If It’s Active

Another reason for Amazon listings not showing up is they may be inactive. There are several reasons why your Amazon products might become inactive. Here are some things that you should check.

Your Listing Is Out of Inventory

If your product isn’t in stock, then it won’t show up on Amazon’s search results, especially if you are selling via Fulfillment by Amazon. Make sure that there is enough inventory available for sale and that it is marked as “in stock” in your seller account settings.

You should also check any external inventory management systems you may have set up to ensure they are accurately reflecting the current stock levels of each item.

Your Account Is Inactive

If your seller account has been suspended or deactivated by Amazon, then none of your listings will appear on their site until the issue has been resolved. Your account might also be inactive because you turned on the holiday settings.

To determine whether this is causing the problem, log into Seller Central and look at your Account Info to see the current status of your account.

Your Listing Is Suppressed

Sometimes a listing may be suppressed by Amazon due to certain violations such as incorrect pricing information or an incomplete product description.

To check if this is happening with one of yours, go back into Seller Central and select “View Performance” from within the Manage Inventory section; here you’ll see all suppressed listings along with details about why they were removed from viewability on their website.

Once identified, take steps immediately to correct whatever violation was causing suppression. You may also contact Seller Support to get more guidance.

Why Is the Buy Box on My Amazon Listing Missing?

When it comes to selling on Amazon, the Buy Box is a major factor in determining success. The Buy Box is an area on a product page that displays the seller’s information and allows customers to add items to their cart.

If your Buy Box is missing from your listing, there are several possible reasons why this could be happening.

Not Eligible for “Prime” Status

First, you may not be eligible for “Prime” status. Prime members get exclusive access to discounts and other benefits that non-Prime members don’t have access to.

To become eligible for Prime status, you must meet certain criteria such as having a minimum number of orders per month or offering free shipping options with no minimum purchase amount required.

Very Low Sales Volume

Second, your sales volume may be very low compared to other sellers who are competing for the same Buy Box spot as you.

Amazon takes into account how many sales each seller has made when deciding which one should occupy the coveted spot in its search results pages.

So if you’re not selling enough products compared to others who are vying for the same space, then chances are they will win out over you every time and take away your chance at getting more exposure through the Buy Box feature on Amazon’s website.

Inferior Product

Thirdly, Amazon might deem your product inferior compared to those offered by competitors or even yourself (if you sell multiple versions of the same item).

This means that although it meets all requirements set forth by Amazon’s policies and guidelines regarding quality standards and customer satisfaction ratings, it still falls short when pitted against similar offerings from other sellers.

Seller Rating Is Going Down

Finally, check if your Seller Rating is going down. Whether it’s because of poor customer service experiences reported by buyers after receiving their purchases or simply too many negative reviews posted about specific products sold under your brand name, this could contribute towards a missing buy box.

Not only can your buy box be temporarily removed, but a low seller rating can also cause you to lose out on opportunities with being featured prominently within listings.

amazon listings not showing up


How to Maintain the Health of Your Amazon Listings and Seller Account

Maintaining the health of your Amazon listings and seller account is essential for success as an Amazon seller.

It can be a time-consuming process, but with the right tools and strategies in place, you can ensure that your listings are up-to-date and compliant with all applicable rules. Here are some strategies for maintaining the health of your amazon product listings.

Optimize Your Listings

The first step in maintaining healthy Amazon listings is optimizing them for search engine visibility.

This includes using relevant keywords throughout the listing, ensuring product images are high quality, including detailed descriptions of features and benefits, setting competitive prices, providing accurate shipping information, and more.

Additionally, it’s important to monitor customer reviews on a regular basis so you can address any issues quickly before they become bigger problems.

Monitor Pricing Strategies

Another key factor in keeping your Amazon listings healthy is monitoring pricing strategies. You should always stay competitive by researching what other sellers are charging for similar products or services and adjust accordingly if necessary.

Additionally, consider offering discounts or promotions from time to time to attract new customers while still staying profitable overall.

Stay Compliant With Policies and Regulations

It’s also important to stay up-to-date on all applicable policies and regulations related to selling on Amazon so that you don’t run into any compliance issues down the line.

This includes understanding restrictions around certain types of products (such as age-restricted items), abiding by marketplace guidelines regarding advertising practices (including sponsored ads), and following best practices when dealing with returns, refunds, and exchanges.

Manage Inventory Levels Effectively

Finally, managing inventory levels effectively is critical for maintaining healthy Amazon listings over time. This means having enough stock available at all times without overstocking or understocking.

Either of these could lead to lost sales opportunities due to outages or wasted resources due to excess inventory sitting idle in storage facilities.


Managing your Amazon listings can be a complex and time-consuming process, but it is essential for ensuring that your products are visible to potential customers. By troubleshooting any issues with Amazon listings not showing up and maintaining the health of your listings and account, you can maximize the success of your business on Amazon.

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