Optimize Your Listings with an Amazon Title Length Checker

Selling on Amazon is a competitive game, and every detail counts—especially your product title. A well-crafted title not only grabs attention but also plays a huge role in search rankings. That’s where a tool to measure your title’s character count comes in handy. Amazon recommends keeping titles between 80 and 200 characters to ensure they display fully and avoid penalties. Too short, and you’re missing out on visibility; too long, and you risk truncation.

Why Title Length Impacts Your Success

When crafting product listings, length is more than just a number. A title within the ideal range lets you pack in keywords that help buyers find your item while ensuring the full text shows up on search pages. Beyond that, it signals to Amazon’s algorithm that your listing follows best practices. Whether you’re a new seller or a seasoned pro, double-checking this detail can give you an edge. Pair this habit with strong images and pricing, and you’ve got a recipe for better click-through rates. Take a moment to analyze your titles—it’s a small step with a big payoff for your e-commerce strategy.

FAQs

Why does Amazon title length matter so much?

Amazon has strict guidelines on title length because it affects how your product shows up in search results and on product pages. Titles under 80 characters might miss out on keywords, lowering visibility. Over 200 characters? They could get cut off or even hurt your ranking. Sticking to the 80-200 range ensures customers see the full title and helps with SEO.

Can I include special characters in my Amazon title?

Yes, you can, but keep it minimal. Special characters like dashes or pipes count toward the character limit and can clutter your title if overused. Focus on clear, descriptive words that help buyers understand your product. Amazon’s algorithm prioritizes readable, keyword-rich titles over fancy formatting.

What if my title is too short or too long?

No worries! If it’s under 80 characters, try adding relevant keywords or details about your product—like brand, size, or color—to boost searchability. If it’s over 200, trim unnecessary words or fluff while keeping the core info. Our tool gives you specific feedback to guide your edits.