Ultimate Guide to Amazon Product Feed Template for Online Sellers

Ultimate Guide to Amazon Product Feed Template for Online Sellers

Are you an online seller looking to boost your presence on Amazon? If yes, then you’re in the right place. FlatFilePro presents the ultimate guide to Amazon Product Feed Templates that will help you optimize and manage your store with ease! In this guide, we’ll take you through the basics of Amazon product feed templates, their benefits, best practices, and how FlatFilePro can make your life a million times easier. Let’s dive right in!

Understanding Amazon Product Feed Templates

What is an Amazon Product Feed?

An Amazon Product Feed is a collection of product information that you submit to Amazon. It’s a file containing essential details about your product listing, such as title, description, price, image, and other attributes.

Why Use Amazon Product Feed Templates?

Using Amazon product feed templates can immensely enhance your online selling experience by:

  1. Improving your product’s visibility on Amazon
  2. Streamlining the listing process
  3. Ensuring that your listings adhere to Amazon’s guidelines
  4. Making bulk product updates easier
  5. Saving time by eliminating manual listing updates

Types of Amazon Product Feed Templates

Amazon offers different feed templates based on the category of products. Some of the popular categories include:

  1. Clothing & Accessories
  2. Electronics
  3. Home & Kitchen
  4. Books & Media
  5. Toys & Games

Each template comprises specific product information fields that help customers find and purchase your products easily.

Creating Amazon Product Feed Templates

To create a product feed template, follow these simple steps:

  1. Log in to your Amazon Seller Central account
  2. Navigate to the ‘Inventory’ tab and click ‘Add Products via Upload’
  3. Download the appropriate template for your product category
  4. Fill in the required product information fields in the template
  5. Save the file in a supported format (such as .txt or .csv)
  6. Upload the saved file to Amazon Seller Central

Best Practices for Amazon Product Feed Templates

To make the most out of your product feed templates, follow these best practices:

1. Use High-Quality Images

High-quality images are essential in showcasing your products and enticing customers to buy. Ensure your images meet Amazon’s requirements:

  • Minimum 1000 pixels on either the width or height
  • Pure white background (RGB 255,255,255)
  • Show the entire product with minimal whitespace

2. Write Compelling Product Titles

An attractive product title can significantly impact your click-through and conversion rates. Keep the following points in mind while crafting your product titles:

  • Place essential information like brand, product type, color, and size at the beginning
  • Keep it clear, concise, and easy to understand
  • Avoid using special characters or unnecessary information

3. Optimize Product Descriptions

An optimized product description can boost your product’s visibility in search results. Here are some tips to optimize your descriptions:

  • Use relevant keywords naturally throughout the content
  • Highlight features and benefits of the product
  • Break the content into easy-to-read bullet points

4. Provide Accurate Product Information

Customers rely on accurate product information to make informed decisions. Double-check all the information you provide, such as product dimensions, weight, material, color, and more. Inaccurate information can lead to negative reviews and returns.

5. Monitor and Update Your Product Feeds Regularly

Regular monitoring and updates ensure that your inventory remains accurate and up-to-date. This helps to avoid issues like overselling, pricing errors, or outdated information that can negatively impact your sales.

How FlatFilePro Can Simplify Amazon Product Feed Management

As a robust Amazon catalog manager, FlatFilePro takes away the hassle of managing your product feeds. Here’s how FlatFilePro can simplify your life as an online seller:

  1. Easy Import and Export of Amazon Product Feeds: Upload and download product information to and from Amazon effortlessly, using a wide range of file formats.
  2. Bulk Product Updates: Update multiple product listings simultaneously, saving you time and reducing manual work.
  3. Product Data Validation: Ensure that your product data complies with Amazon’s guidelines, minimizing errors and increasing the success rate of your uploads.
  1. Advanced Filtering Options: Effortlessly filter and sort your product data by various attributes, making it easy to organize your inventory.
  2. Product Feed Scheduling: Schedule your product feeds to be automatically updated at regular intervals, keeping your inventory fresh and accurate.


1. Can I use one template for multiple product categories?

No, you need to use separate templates for different product categories, as each category has specific information fields.

2. How often should I update my Amazon product feed?

The frequency of updates depends on your business requirements. However, it’s a good practice to update your product feeds at least once a week.

3. Can I customize Amazon’s product feed templates?

Yes, you can customize the templates by adding or modifying the fields as per your products’ requirements, but ensure that you adhere to Amazon’s guidelines.

4. What are the supported file formats for Amazon product feeds?

Amazon supports several file formats, including .txt, .csv, .tsv, .xls, and .xlsx.

5. What if I have multiple Amazon marketplaces to manage?

FlatFilePro supports multiple marketplaces, allowing you to manage all your Amazon catalogs from one convenient platform.